Our Story
We created Informed for a simple reason. We believe insurance companies should do what’s best for the homeowner, not the insurance company.
Virtually everything about buying insurance today is geared toward what’s best for the insurance company. They have a certain product they want to sell you and they try to convince you to buy it. That’s why it’s so hard to understand what you bought.
Not at Informed. We have a different mission. Our goal is to be the first stop every homeowner makes before buying insurance because you trust us to give the right advice.
We start with understanding what you care about and provide the resources to make better decisions.
We will then present coverage options that best suit what you value, even if that policy doesn’t make us the most money.
How? We share with you information typically only available to industry experts, because we believe it should be as easy to research your insurance policy as it is to research buying a car or a home or a TV.
We trust that you can decide what policy is best for you if given the right information.
Want to know more about how we do it? Keep reading to find out…